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Plain text email vs “fancy” HTML email

EmailWhen sending email campaigns you have the option of composing your emails as HTML or plain text. With HTML you can have fancy formatting, embedded images, etc. With plain text emails you just have text. There are pros and cons to each format. I am a proponent of sending plain text emails, but rather than explain the reasons behind this preference, I’ll send you over to a great article written by Aaraon Traffas at his blog on AuctioneerTech.com:
Sending plain text email is better for users and branding

Aaron makes some very good points in his article and hopefully convinced you of the merits of plain text email over HTML email.

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  1. Jim
    August 27th, 2009 at 01:30 | #1

    This is a curious notation, as AuctionFlex sends out an email newsletter every few months and it’s always in html.

  2. Brandon
    August 27th, 2009 at 11:42 | #2

    That is a very good point. Yes, we do send our newsletters formatted as HTML. I am careful to keep the width very narrow and the HTML formatting very minimal to ensure maximum readability across email clients… but perhaps I should take my own advice! I can say, however, that all other email communication from us is formatted as plain text… by design.

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