February 21st, 2017 No comments
Scott Musser grew up calling bids and like most former IAC Champions, he’s very good at it. But these days, he spends more time watching the bidding on a computer screen than looking out over an audience of live bidders. That’s because Musser, like many other auctioneers, conducts many of his auctions online. For that, he depends on the reliability and service of Auction Flex and HiBid, which have been powering Musser Bros. auctions since 2008. “We hold the majority of our personal property auctions online because we get far better results -- double or triple the participation of a live auction. It’s a no-brainer,” said Musser. In more than eight years, the relationship between Musser and Auction Flex hasn’t soured a bit. “Back when we started, Auction Flex was basically just for clerking, accounting and checkout. Apps, online bidding and many other features came later. Over the years, they have added features constantly, responding quickly to client requests. Their service is world class by any standard. Because the software is so powerful, there are a lot of features to discover and learn so they have a multitude of ways to reach them. There’s not a single issue we’ve posted to them that they haven’t had a response for,” he said. Musser is also pleased with the results he is getting using the company’s custom app. “When we do a push, we’re getting about a 25 percent conversion. It’s pretty phenomenal to have that many people responding and coming into the app when they get that notification,” he said. "The company still conducts most of its real estate auctions live using HiBid’s simulcast and absentee bidding features,” Musser said.