---
title: HiBid’s New Custom Email Design Boosts Engagement 26%+
description: HiBid’s new custom email template boosted engagement by 26–72%, with some sellers seeing 2.4x more registrations and 2.8x more bids.
image: https://blog.auctionflex.com/hubfs/image%20(16).png
---

# HiBid’s New Custom Email Design Boosts Engagement 26%+

HiBid’s new custom email template boosted engagement by 26–72%, with some sellers seeing 2.4x more registrations and 2.8x more bids.

[ AuctionFlex ](https://blog.auctionflex.com/author/auctionflex)

 Sep 4, 2025

---

**Revamped Emails Dramatically Lift Engagement**

At the start of August, we began testing a simplified email template for custom emails, reintroducing some fundamentals to the tens of millions of emails we’re sending on behalf of sellers each month. All images are clickable, seller logos are clearer, and each email, even when promoting different sellers, maintains a consistent look and feel. The template removes distractions and guides the reader from skimming the headline to viewing the lots and, ultimately, to placing their bids.  

**Why We Built This** 

Our goal was to create a unified experience for our bidders that drives engagement within and across emails, ultimately producing better auction performance for our sellers. Further, this new template enables us to continue down a path of testing, iterating and continuously improving. 

“Better bidder experience is paramount for us to lift auction performance on behalf of our sellers. While we had to make tradeoffs versus the prior email experience, the benefits of the refined template are already evident.” — John Austin, Chief Marketing Officer 

**Results That Matter** 

Since launch, email click rates increased by at least 26%, and up to 72%, for individual sellers compared to their previous campaigns. In terms of auction performance, the new template generated as much as 2.4x more registrations and 2.8x more bids. All of this to say, the value of our email advertising options just dramatically increased! 

## Similar posts

<https://blog.auctionflex.com/new-registration-experience-for-bidders>

### [HiBid.com’s Latest Update Brings a Better Onboarding & Registration Experience for Bidders](https://blog.auctionflex.com/new-registration-experience-for-bidders)

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